Monthly website analytics update

Decision to send the monthly website maintenance and analytics update summarizing recent traffic changes, notable interest in particular service pages, and a high exit rate on the gallery page.

Response

Executed: the update was sent by email with a link to the full analytics report. The message summarized a traffic increase versus the prior month, highlighted strong interest in specific service pages, and reported a high gallery exit rate. Two prioritized recommendations were included: (1) make the high-interest service pages more action-oriented by adding clear, prominent contact prompts and brief project highlights to improve visitor-to-inquiry conversion; (2) reduce gallery exits by turning gallery imagery into short project case entries with concise captions and adding prominent contact calls-to-action on the gallery and individual project pages. The email invited the recipient to reply to request implementation or to indicate which item to prioritize first.

How This Decision Was Made